Biblioteca Univ. Surcolombiana

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Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo | Bitner ; Tr. Ma. Isabel Pérez de Lara choy, Andrés Lozano H., Susana Pontón B. ; Rev. téc. Celina Madero | Irizar. by Zeithaml, Valarie A. Publication: México : McGraw Hill, 2002 . xxxii, 747 p. : il. ; 23 cm. Availability: Items available: Biblioteca Central [658.8 / Z48m] (1),
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Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje by Dwyer, F. Robert Publication: México McGraw-Hill 2007 . xxvii, 682 páginas 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.804 / D993m] (1),
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Marketing de servicios by Zeithaml, Valarie A. Publication: México McGraw-Hill/Interamericana Editores 2009 . xxix, 709 páginas , Incluye índice alfabético 27 cm. Date: 2009 Availability: Items available: Biblioteca Central [658.8 / Z48m1] (1),
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Marketing de clientes :   Publication: Madrid McGraw Hill 2007 . xiii, 302 paginas 24 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.812 / M341m] (1), Biblioteca Garzón [658.812 M341m] (1),
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